Ketchum launches CEO program

NEW YORK: Ketchum launched a new program called CEO Accelerator that aims to educate and prepare corporate leaders who are stepping into a CEO or leadership position.

NEW YORK: Ketchum launched a new program called CEO Accelerator that aims to educate and prepare corporate leaders who are stepping into a CEO or leadership position. The firm said the program matches leadership behaviors to the organization's communications strategy, teaches leaders how to avoid industry jargon when speaking, and prepares CEOs to share their strategy and leadership style through early actions. John Weckenmann, senior counselor in the global corporate practice; Ron Culp, director of the North American corporate practice; and Geoff Rowan, MD of the Toronto office, are leading the program.

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