Interview: Patrick Seybold, senior director of communications and social media, Sony Playstation

Aarti Shah, San Francisco bureau chief at PRWeek, talks with Patrick Seybold, senior director of communications and social media at Sony Playstation, about the company's communications strategy as the underdog in the competitive gaming space.

Aarti Shah, San Francisco bureau chief at PRWeek, talks with Patrick Seybold, senior director of communications and social media at Sony Playstation, about the company's communications strategy as the underdog in the competitive gaming space.

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