Introducing 'Joy Butterworth'

Pinnacle Foods finally revealed Mrs. Butterworth's first name after decades of secrecy. Her first name, Joy, was announced on October 1 after a...

Pinnacle Foods finally revealed Mrs. Butterworth's first name after decades of secrecy. Her first name, Joy, was announced on October 1 after a campaign and contest that were intended to build buzz for the moniker's debut. This has been part of a recent resurgence of the fictional character for the brand. In 2006, the company reintroduced commercials featuring Mrs. Butterworth, and the character has also been referenced in pop culture, such as in the lyrics for Kanye West's song “Touch the Sky.”

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