"The difference between this year and last is we're reaching out to more people and we're bringing out our celebrity chef, Cristina Martin Del Campo," she told PRWeek. By targeting influencers in the Hispanic community and promoting a 10-lesson health curriculum, General Mills will directly reach the community. For media relations, the company is targeting "local market Spanish-language publications" and working with Univision. General Mills is working with Hispanic PR AOR Hispania PR on this campaign. A photo from the events, held in Chicago, Houston, Southern California, and more, after the jump.
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