Emanate adds to senior management

NEW YORK: Emanate has made two recent senior hires: Kim Friedman as MD and Matt Rose as chief client officer.

NEW YORK: Emanate has made two recent senior hires in its New York office: Kim Friedman as MD and Matt Rose as chief client officer. They both report to Emanate CEO Kim Sample.

As MD, Friedman, most recently the New York consumer practice co-director at MS&L, will manage the day-to-day business, provide client counsel, and align the agency's talent against client needs. She will also focus on building the agency's integrated marketing capabilities.

Rose will help the agency to maintain client satisfaction and expand its products and services. He is also tasked with growing Emanate's corporate communications capabilities, establishing crisis offerings, and building its measurement and reporting model.

Rose most recently was EVP and corporate communications practice leader at MWW Group; he departed from the firm in August.

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