Hollywood joins C&W as consumer lead

NEW YORK: Cohn & Wolfe has hired John Hollywood as EVP and US consumer practice leader. Hollywood will provide senior counsel to US consumer clients and lead business development efforts in the region.

NEW YORK: Cohn & Wolfe has hired John Hollywood as EVP and US consumer practice leader. Hollywood will provide senior counsel to US consumer clients and lead business development efforts in the region. Hollywood joins the agency from Porter Novelli where he was SVP for the consumer marketing practice where he was the chief liaison for the Wal-Mart business, as well as handling the agency's portfolio of products from Reckitt Benckiser.

Hollywood reports directly to CEO Donna Imperato.

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