Interview: Steven Ling, North America car marketing manager, Ford

Aarti Shah, Bay Area bureau chief for PRWeek, talks to Steven Ling, Ford's North America car marketing manager, about reinventing Ford's brand and communications outreach in a difficult media climate.

Aarti Shah, Bay Area bureau chief for PRWeek, talks to Steven Ling, Ford's North America car marketing manager, about reinventing Ford's brand and communications outreach in a difficult media climate.

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