Luxury car companies on social media

MH Group Communications analyzed how luxury car brands use social media in a new study and found that the industry hasn't quite tapped the full potential of social media. "Luxury Auto Brands and their Presence in Social Media" also ranked several companies in terms of their engagement in social media. BMW was number one, with Porsche, Audi, Mercedes, and Cadillac rounding out the top 5.

MH Group Communications analyzed how luxury car brands use social media in a new study and found that the industry hasn't quite tapped the full potential of social media. “Luxury Auto Brands and their Presence in Social Media” also ranked several companies in terms of their engagement in social media. BMW was number one, with Porsche, Audi, Mercedes, and Cadillac rounding out the top 5.

The studyalso found that these companies focused on Facebook and YouTube, without tapping several networks to have a holistic approach to social media.

“In this environment, a successful campaign within one social media platform is not sufficient to advance and protect the brand online,” said Mark Hass, CEO of MH Group Communications, in a statement. “Luxury auto companies need to harness the synergies of using multiple social media platforms in an integrated campaign to obtain the full benefits of the technology.”


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