Longchamp hires BPCM to handle US PR

NEW YORK: Longchamp, a Paris-based fashion brand known for its handbags, has expanded its relationship with international PR agency BPCM from the UK to the US.

NEW YORK: Longchamp, a Paris-based fashion brand known for its handbags, has expanded its relationship with international PR agency BPCM from the UK to the US. The agency will handle all press work in the US and provide strategic assistance out of its New York and Los Angeles offices. Longchamp had previously worked with People's Revolution, its US AOR of more than five years.

Kelly Cutrone, owner of People's Revolution, said the agency decided to move on, because, "We felt like we'd taken the brand as far as we could and there were definitely creative differences."

Longchamp declined to comment.

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