Disney to offer 'Baby Einstein' refunds

The Walt Disney Company said last week that it will issue refunds for the "Baby Einstein" videos, which has raised questions with the news media and advocacy groups about marketing content to children as educational.

The Walt Disney Company said last week that it will issue refunds for the "Baby Einstein" videos, which has raised questions with the news media and advocacy groups about marketing content to children as educational.

A third of American babies 6 months to 2 years old have watched a "Baby Einstein" video, prompting concern with certain parenting groups about the word "educational" in the marketing materials in 2006.

The Los Angeles Times writes:

Some parents and consumer advocates have been saying for years that the DVDs are little more than marketing tools that target babies and play no demonstrable role in improving cognitive skills.

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