Disney.com's iPhone app focuses on photos

Fans can now interact with Disney.com via a new iPhone app launched this week, with a focus on photos.

Fans can now interact with Disney.com via a new iPhone app launched this week, with a focus on photos. A "Click2Life" feature allows users to "follow clues to take cell-phone pictures of characters from movies such as Up, G-Force, Ratatouille, and Wall-E on the Web site," the Associated Press reported. Other content in the app includes music, videos, and games. "Future photo keys could also include movie posters to drive interest in the company's upcoming releases."

"While this app provides seamless access to all things Disney, delivering unmatched entertainment and information directly to mobile devices, we're not simply recreating Disney.com on your iPhone or iPod touch," said Jason Davis, VP of Disney.com, in a statement. "Features like 'Click2Life' utilize iPhone's revolutionary functionality to create exciting new ways to interact with Disney characters and content."

Disney.com declined to comment to PRWeek about the campaign around the new application.

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