"While this app provides seamless access to all things Disney, delivering unmatched entertainment and information directly to mobile devices, we're not simply recreating Disney.com on your iPhone or iPod touch," said Jason Davis, VP of Disney.com, in a statement. "Features like 'Click2Life' utilize iPhone's revolutionary functionality to create exciting new ways to interact with Disney characters and content."
Disney.com declined to comment to PRWeek about the campaign around the new application.
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