Interview: Linda Rutherford, VP of communications and strategic outreach, Southwest Airlines

Aarti Shah, San Francisco bureau chief, speaks with Linda Rutherford, VP of communications and strategic outreach at Southwest Airlines, about the company's evolving market position and its social media strategy.

Aarti Shah, San Francisco bureau chief, speaks with Linda Rutherford, VP of communications and strategic outreach at Southwest Airlines, about the company's evolving market position and its social media strategy.

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