AAFP-Coca-Cola alliance prompts doctor backlash

At least one doctor has resigned from the American Academy of Family Physicians after the organization made an alliance with Coca-Cola, the 'Kansas City Business Journal' is reporting.

At least one doctor has resigned from the American Academy of Family Physicians after the organization made an alliance with Coca-Cola, the Kansas City Business Journal is reporting.

On October 6, the AAFP announced its corporate partnership with Coca-Cola, the first for AAFP's new consumer alliance program. The alliance program aims to educate consumers on how to enjoy snack foods, like soda, but still maintain a balanced diet, according to the AAFP. Also, as part of the alliance, Coca-Cola will post content to FamilyDoctor.org beginning in January.

The alliance creates a new revenue source for the AAFP, but the organization won't endorse any brands or products as part of the partnership. Even so, Dr. William Walker is encouraging doctors to resign from the organization in "protest of (AAFP's) judgment in this time of epidemic obesity,” reports the Business Journal.

So far, Dr. Douglas Henley, the AAFP's CEO, has responded by saying he is:

“...disappointed when any member resigns for any reason” but the AAFP disagrees with Walker. “Our board and organization view the relationship with Coca-Cola as an opportunity to provide better information to consumers about choices they make every day about food and beverages.”

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