Mary Henige, director of social media, broadcast and communications technology, General Motors

During PRWeek's NEXT Conference on Nov 11, Weber Shandwick's Chris Perry will interview Mary Henige about how GM has used social media during its crisis and its strategy for addressing and engaging critics. During this podcast, Henige will give us a preview of what's to come.

During PRWeek's NEXT Conference on Nov 11, Weber Shandwick's Chris Perry will interview Mary Henige about how GM has used social media during its crisis and its strategy for addressing and engaging critics. During this podcast, Henige will give us a preview of what's to come.

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