Colbert goes speedskating

Television personality Stephen Colbert is expanding to speedskating, sponsoring the US Speedskating team in the Vancouver Olympics after the team's largest financial sponsor, DSB Bank NV, declared bankruptcy.

Television personality Stephen Colbert is known for getting his name on anything he can, from a Ben & Jerry's ice cream flavor to the treadmill in a NASA space station to a species of beetle. Now, he is expanding to speedskating. According to several media reports, he will be sponsoring the US Speedskating team in the Vancouver Olympics after the team's largest financial sponsor, DSB Bank NV, declared bankruptcy. ESPN reports:

"On their enormous, billboard thighs, it will say, 'Colbert Nation,"' Colbert said in an interview before Monday evening's taping. "Be looking for that logo as it comes around the final turn. It will be easy to see because it will be in first place."

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