Hanky Panky is going guerilla for the launch of its e-commerce site on November 20, just in time for the holidays, explains JD Breen, visual manager at Hanky Panky. The team, including AOR Alison Brod PR, is promoting the site's customization features and offering holiday deals on Twitter and Facebook. It also plans to post a video on YouTube of the upcoming launch event for press and select consumers.
Breen said the site will also serve as a main platform to generate consumer feedback through interactive features such as polls, as well as communicate its “Made in the USA” and green positioning.
“We're looking at it as a way to better interact with our customer,” he said. “It enhances brand visibility and recognition and buzz about the brand and name."