Mickey's Makeover

Mickey Mouse is getting a makeover, particularly in an upcoming video game where he will be portrayed as "cantankerous" and "heroic," The New York Times reported

Mickey Mouse is getting a makeover, particularly in an upcoming video game where he will be portrayed as "cantankerous" and "heroic," The New York Times reported. The move comes as the company is concerned that Mickey is more of a corporate symbol than a character, and needs a new vision for the future. The Times reports:

The first glimmer of this will be the introduction next year of a new video game, Epic Mickey, in which the formerly squeaky clean character can be cantankerous and cunning, as well as heroic, as he traverses a forbidding wasteland.

And at the same time, in a parallel but separate effort, Disney has quietly embarked on an even larger project to rethink the character's personality, from the way Mickey walks and talks to the way he appears on the Disney Channel and how children interact with him on the Web — even what his house looks like at Disney World.


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