Thomson Reuters, dna13 forge partnership

SAN DIEGO: Thomson Reuters has partnered with dna13 to build a media monitoring platform to be released in Q1, said Greg Radner, global head of PR services for Thomson Reuters.

SAN DIEGO: Thomson Reuters has partnered with dna13 to build a PR services platform to be released in Q1, said Greg Radner, global head of PR services for Thomson Reuters. Most likely dna13's monitoring platform will be embedded into Thomson Reuters' existing service or the partners will develop a new product. Thomson Reuters has about 6,000 clients worldwide that use its IR services and about 200 clients for its newer PR services. Radner said he spent about a year researching monitoring providers before selecting dna13.

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