'Help the Honey Bees' Extended

Haagen-Daz and social networking Web site ExperienceProject.com have extended their "Help the Honey Bees" campaign through the end of 2009.

Haagen-Daz and social networking Web site ExperienceProject.com have extended their "Help the Honey Bees" campaign through the end of 2009. The overall Haagen-Daz Honey Bees campaign, working with Ketchum, launched in 2008, but Experience Project was added to the program over the summer. As part of the extension, the two groups are encouraging consumers to participate in a week of TwitCause, from November 5 to 11, when Haagen-Daz will donate $1 per tweet (up to $500 a day) to the University of California-Davis Bee Sanctuary/Education Center.

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