NEXT interview: Kelly Groehler, senior manager, corporate public relations, Best Buy Co

At the NEXT Conference, PRWeek's Kimberly Maul interviews Kelly Groehler, senior manager, corporate public relations, Best Buy Co., about the company's social media strategy across disciplines, Twelpforce, and the 24-hour news cycle.

At the NEXT Conference, PRWeek's Kimberly Maul interviews Kelly Groehler, senior manager, corporate public relations, Best Buy Co., about the company's social media strategy across disciplines, Twelpforce, and the 24-hour news cycle.

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