Additional projects prompt TV Academy to hire two firms

NORTH HOLLYWOOD, CA: The Academy of Television Arts & Sciences recently hired two agencies to serve it and its foundation, replacing the single firm with which it had previously worked for 12 years.

NORTH HOLLYWOOD, CA: The Academy of Television Arts & Sciences recently hired two agencies to serve it and its foundation, replacing the single firm with which it had previously worked for 12 years. An uptick in projects, such as the launch of EmmyTVLegends.org, more fundraising, and expanded recognition activities like the launch of the Television Academy Honors in 2008 prompted its decision to hire two PR firms.
"The Foundation over the past years really ramped up its activities… and the Academy added additional recognition events," said Laurel Whitcomb, VP of marketing for the Academy of Television Arts & Sciences. "It made sense to look at two different entities to handle this."

BNC and Beck Media & Marketing will be the organizations' AORs for 2010. BNC will oversee media relations for the Academy's programs and activities, such as the Primetime Emmy Awards, the Television Hall of Fame Ceremonies, Emmy Magazine, and day-to-day corporate communications. Beck Media & Marketing will handle strategic communications for Television Academy Foundation, overseeing the Television Academy summer internship program, annual charity auction events, and EmmyTVLegends.org.

Its prior AOR, The Lippin Group and the Academy announced in August, that the two organizations would be parting ways at the end of 2009, following the transition.

"It was just time to move on," said Whitcomb. In the following weeks, the organization issued an RFP to about 15 agencies, and a committee narrowed it down to three. Whitcomb wouldn't name the third agency finalist or release financial details of the contracts.
The Lippin Group declined to comment for this story.

Beck had already worked with the Foundation on the launch of EmmyTVLegends.org, and BNC has now begun work on the account, as its first event, the Television Academy Hall of Fame ceremony, takes place on January 20, 2010.

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