Method launches video campaign in support of labeling legislation

SAN FRANCISCO: Method, a company that makes environmentally friendly cleaning products, is using a video to generate awareness about the Household Product Labeling Act.

SAN FRANCISCO: Method, a company that makes environmentally friendly cleaning products, is using a video to generate awareness about the Household Product Labeling Act.

The Household Product Labeling Act would require companies to list all ingredients found in their products. Media outreach has focused on media and marketing trade outlets, as well as green publications like Elephant Journal and TreeHugger. The legislation was introduced to both the House and Senate this year for consideration; it remains in committee at this time.

Method, which does provide ingredients on its label, created the video to make consumers aware of the fact that many cleaning product companies do not provide this information, said Katie Molinari, PR manager for San Francisco-based Method.

The video launched November 11 and generated nearly 500,000 views in six days. The humerous video pans a woman taking a shower and then being confronted by undesirable, leftover cleaning ingredients. The Method brand name is included at the conclusion of the video.

“We're leveraging our Facebook page and our Twitter feed to raise awareness about the video,” added Molinari, who noted the video is posted to YouTube and Vimeo.

The company is also using a Web site, called peopleagainstdirty.com, to post the video, provide information about the Senate and House versions of the legislation, and encourage consumers to contact policymakers with their support.

“We're asking for transparency in cleaning product ingredients,” said Molinari.

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