ESPN Deportes uses street teams to promote winter baseball

ESPN Deportes promoted the fact that it is the home of winter baseball, from the Dominican Republic, with a marketing campaign called "During winter, baseball travels to the Caribbean."

ESPN Deportes promoted the fact that it is the home of winter baseball, from the Dominican Republic, with a marketing campaign called "During winter, baseball travels to the Caribbean." Though the campaign was led by marketing and advertising, ESPN Deportes did do some guerilla activation in the New York neighborhood of Washington Heights, which hosts a large Dominican population, on November 21 and 22.

Working with experiential marketing agency LatinSphere, ESPN Deportes had street teams of men dressed in Dominican baseball uniforms and women in flight attendant uniforms with baseball team logos ride around the neighborhood on Segways. The company's PR AOR, Conexion PR, is helping with media relations.

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