FTC warns against marketing violent entertainment to children

The entertainment industry can do more to curb marketing of violent entertainment to children, the Federal Trade Commission said in its latest review of the industry.

The entertainment industry can do more to curb marketing of violent entertainment to children, the Federal Trade Commission said in its latest review of the industry. "Marketing Violent Entertainment to Children," the first review since 2007, found that music, movies, and electronic games need more restrictions when it comes to marketing to children.

"The FTC will continue to press the entertainment industry to do better," said Betsy Lordan, public affairs specialist at the FTC, in an e-mail to PRWeek. "The goal is to see significantly more restrictions on the sales and marketing of violent entertainment to children, and a more consistent approach to clearly and prominently disclosing rating information."

For example, while the music industry has the "Parental Advisory Label" on records, advertisements for such records appear during television shows popular with teenagers, the review found. For movies, PG-13 movies are often marketed to children under the age of 13 through "advertising and promotional tie-ins with food, toys, and other licensed products," the FTC said in a statement. The gaming industry is the best at not marketing, or selling, violent and mature products to kids.

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