Social media event brings together research from Euro and tactics from WWE

PRWeek hosted a breakfast forum and roundtable on social media, sponsored by Euro RSCG Worldwide PR, in Greenwich, CT.

PRWeek hosted a breakfast forum and roundtable on social media, sponsored by Euro RSCG Worldwide PR, in Greenwich, CT. At the December 10 event, PRWeek publishing director Julia Hood conducted a Q&A with WWE's EVP of digital media Brian Kalinowski, and Marian Salzman, president of Euro RSCG Worldwide PR, gave a presentation where she discussed findings from a recent white paper from the agency.

The Social Life and Social Media study found that 42.6% of respondents feel less inhibited interacting electronically than face-to-face, and that 20% of respondents said the anonymity of electronic media has led them to lash out at a company or brand. More information can be found online.

Later, in talking to Kalinowski, Hood asked about WWE's social media outreach and how the company interacts with fans.

"The more content we give them, the more they will consume," Kalinowski said, noting that WWE has live shows every week, its own social network, and uses Twitter and Facebook to interact with fans and bring the show's talent to interact as well. "Every day, we want to earn our audience back."

Kalinowski said WWE is able to measure success of its program intangibly, with the acceptance of the product and the growth of its fan base. He also adds that the company encourages some controversial content and comments, getting fans to banter back and forth with the "bad guys" of the WWE and vent their frustrations with the company.

Read more from the roundtable portion of the event here.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.