The Social Life and Social Media study found that 42.6% of respondents feel less inhibited interacting electronically than face-to-face, and that 20% of respondents said the anonymity of electronic media has led them to lash out at a company or brand. More information can be found online.
Later, in talking to Kalinowski, Hood asked about WWE's social media outreach and how the company interacts with fans.
"The more content we give them, the more they will consume," Kalinowski said, noting that WWE has live shows every week, its own social network, and uses Twitter and Facebook to interact with fans and bring the show's talent to interact as well. "Every day, we want to earn our audience back."
Kalinowski said WWE is able to measure success of its program intangibly, with the acceptance of the product and the growth of its fan base. He also adds that the company encourages some controversial content and comments, getting fans to banter back and forth with the "bad guys" of the WWE and vent their frustrations with the company.
Read more from the roundtable portion of the event here.
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