WHITE PLAINS, NY: Nokia has decided to keep Ketchum as its AOR for North America after reviewing agencies late last year.
Laurie Armstrong, director of communications for Nokia North America, told PRWeek by e-mail, the company considered “a good selection of very talented agencies and people for the RFP.” She also called the process “thorough and insightful.”
“While we had some very strong and compelling competition for our business, we have chosen to retain the incumbent, Ketchum Public Relations,” she said.
Ketchum has worked with Nokia for more than a decade. The agency has also worked on various global projects for Nokia. Armstrong previously told PRWeek the RFP was issued as part of its “standard business practice.”
Representatives at Ketchum deferred comment to Nokia.
Nokia is considered one of the world's biggest makers of mobile phones. At its investor briefing December 2, Nokia predicted its handset market share will remain flat in 2010, mostly because of intensified competition.