Kimora Lee Simmons hires Rogers & Cowan as AOR

NEW YORK: Kimora Lee Simmons has selected Rogers & Cowan as AOR to broaden awareness of her personal brand and Phat Fashions where she is president.

NEW YORK: Kimora Lee Simmons has selected Rogers & Cowan as AOR to broaden awareness of her personal brand and Phat Fashions where she is president. The agency will be responsible for promoting the March launch of Simmons' new fragrance Dare Me, as well as her reality series, Kimora: Life in the Fab Lane, which will air on the Style Network in March.

SVP Maggie Gallant will lead the Rogers & Cowan team from the agency's New York office, and associate VP Jeff Raymond will direct efforts from the Los Angeles office.

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