Consumer opinion of Toyota has dropped below the Hummer, according to the latest report by YouGov BrandIndex, which the company shared with PRWeek. Toyota slipped to a -17.1 rating on February 3, making it the worst perceived automaker on the BrandIndex poll, which determines brand perception by polling participants daily. Hummer is now in second place at -10.7.
The Toyota recall has garnered massive media attention, with critics saying the car maker didn't communicate the news in a timely or clear enough manner. BrandIndex is reporting that Toyota's fall from grace was swift; just two weeks ago, the company had a positive perception rating of 28.