San Jose Group to assist Chicago White Sox

CHICAGO: The Chicago White Sox hired The San Jose Group as its Hispanic marketing AOR, working to increase attendance from Chicago-area Latino residents.

CHICAGO: The Chicago White Sox hired The San Jose Group as its Hispanic marketing AOR, working to increase attendance from Chicago-area Latino residents. The agency will help the MLB team with advertising and PR activities, expand the team's outreach in the community, and execute a campaign to drive attendance for Latino-themed games, such as Hispanic Business Night and Latino College Night.

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