Brunswick's Gilchrist moves from London to head US branch

NEW YORK: Susan Gilchrist, currently senior partner in the Brunswick Group's London office, is set to help manage the agency's US offices in a newly created role.

NEW YORK: Susan Gilchrist, currently senior partner in the Brunswick Group's London office, is set to help manage the agency's US offices in a newly created role. Acting as managing partner, Gilchrist will aid senior partner Steve Lipin beginning in April to head the agency's New York, Washington, DC, and San Francisco offices.

Lipin said the American branch needed extra management due to business growth and new opportunities.

“The number of partners on our team is approaching 90, and we're actively recruiting on all levels,” Lipin said. “Managing our three US offices is just too big a job for one person alone.”

Gilchrist has worked as senior partner in London for four years, previously serving as retail correspondent at the UK's The Times and as a management consultant at Bain & Company. She will be replaced in London by Brunswick partner Nick Claydon, who was formerly the head of communications at British Airways.

Lipin said Gilchrist will focus on client work, specializing in corporate reputation. He added that the shift will give him the ability to spend more one-on-one time with clients.

“I need to spend as much time as I can with clients, and hopefully this move will free up some time. I'll also be focusing on partner recruiting, which is crucial for our business,” he said.

Lipin also noted that Brunswick is increasingly looking to connect partners on an international level, pointing to the agency's recent work with Kraft Foods during its takeover of Cadbury, when the agency used point people in the US and UK in its strategy.

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