"SeamlessWeb's typical customer is comfortable using technology to learn about and communicate with their social and business networks," said Kelsey O'Neal Flittner, director of business marketing for SeamlessWeb, in an e-mail to PRWeek. "As such, SeamlessWeb targeted online media and social networks to spread the word about Free Coffee Days." The site also used its own Web site, Twitter, and Facebook accounts to spread the word.
You can follow the campaign using #freecoffee on Twitter, and with New York covered in a blanket of snow, hopefully those out and about can enjoy a free cup of coffee.
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