Video: Matthew Bannister, EVP of communications, American Heart Association

Jaimy Lee, healthcare reporter for PRWeek, speaks with Matthew Bannister, EVP of communications for the American Heart Association, about incorporating prevention messaging into campaigns like "Go Red for Women."

Jaimy Lee, healthcare reporter for PRWeek, speaks with Matthew Bannister, EVP of communications for the American Heart Association, about incorporating prevention messaging into campaigns like "Go Red for Women."

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