Edelman hires BBC global news director

NEW YORK: Edelman has hired Richard Sambrook, the BBC's director of global news, as global vice chairman and chief content officer.

NEW YORK: Edelman has hired Richard Sambrook, the BBC's director of global news, as global vice chairman and chief content officer. When he joins in May, Sambrook will be the agency's first chief content officer, helping its clients produce written, video, and audio content. He reports to EMEA president and CEO David Brain. Based in London, Sambrook is part of the agency's global executive committee.

Additionally, he will assume leadership of Edelman's global crisis and issues practice toward the end of the year as Mike Seymour transitions out of that role to a senior counselor at the agency.

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