VTech hires Ogilvy for Electronic Learning Products

CHICAGO: VTech hired Ogilvy PR as AOR for its Electronic Learning Products (ELP) in the US.

CHICAGO: VTech hired Ogilvy PR as AOR for its Electronic Learning Products (ELP) in the US. The agency's consumer marketing practice will lead the account, with support from the 360° Digital Influence team. Ogilvy will generate brand and product awareness in both traditional and social media, and will provide support as VTech launches several toys in its ELP division in 2010.

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