Ogilvy PR Worldwide hires da Silva

NEW YORK: Ogilvy PR Worldwide named Monique da Silva EVP and head of the North America healthcare practice, starting February 22.

NEW YORK: Ogilvy PR Worldwide named Monique da Silva EVP and head of the North America healthcare practice, starting February 22.

Da Silva, former global healthcare director at MS&L Worldwide, reports to Kate Cronin, MD of Ogilvy's New York office and global healthcare practice. She will work with Cronin on business development, talent management, and recruitment, as well as lead the expansion of the firm's women's health practice.

MS&L said in early February that it had hired Jeanine O'Kane, the former EVP and group head of Ogilvy's New York healthcare practice, as its North America director of healthcare.

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