Advanstar Communications hires Rogers & Cowan

LOS ANGELES: Advanstar Communications hired Rogers & Cowan to handle PR for the 2010 Licensing International Expo, held June 8 to 10 in Las Vegas.

LOS ANGELES: Advanstar Communications hired Rogers & Cowan to handle PR for the 2010 Licensing International Expo, held June 8 to 10 in Las Vegas. The agency's Los Angeles office, and SVP Wendy Zaas, will lead the account and will work to raise the profile of the show, handle media relations, and leverage social media outreach.

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