Yahoo, Google integrate more social networks into search

Yahoo announced it is building upon its relationship with Twitter by integrating the service throughout its Web site, similar to the recent expansion it did with Facebook.

Yahoo announced it is building upon its relationship with Twitter by integrating the service throughout its Web site, similar to the recent expansion it did with Facebook.

On her BoomTown blog, Kara Swisher asserts this is a smart move for Yahoo, especially given Google's mixed experience with Buzz:

And while Google execs have loudly claimed that they are not aiming at the social networking's twin phenoms, the air of aggressive desperation–or maybe desperate aggression–is palpable.

That's why what the Silicon Valley icon is doing might be the best solution for it at this point–if you can't innovate, aggregate!

Of course, Google has integrated social networks into its search as well. Most recently, it integrated Facebook fan page updates in Google Real Time Search. The updates will only include links, status updates, photos, and videos shared by fan page owners. For a full list of updates that now appear in Google Real Time Search results click here.

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