LONG BEACH, CA: Ron Antonette, previously the head of Fleishman-Hillard's consumer marketing practice group, launched his own firm, R. Antonette Communications. The agency will focus on parenting and family brands, green marketing, and CSR, and current clients include daylighting system company Solatube International and GP Toys.
Fleishman promoted SVP Vicki Boutwell about a month ago to lead the consumer practice, the agency said. Based in its St. Louis headquarters, Boutwell has worked at the firm since 1998.
Antonette's previous agency experience includes stints at Edelman's Zeno Group and GolinHarris. He worked as a director in communications on the in-house side at Mattel and ConAgra.