SeaWorld leadership out in front of tragedy

SeaWorld is receiving kudos for its communications strategy following the death of one of its trainers, caused by an attack by one of the park's killer whales.

SeaWorld is receiving kudos for its communications strategy following the death of one of its trainers, caused by an attack by one of the park's killer whales. The company's blog is keeping visitors up-to-date on procedures, with accounts from SeaWorld executives and a recent video update with head animal trainer Chuck Tompkins.

The company held a press conference Friday with a social media component, including live streaming of the Q&A.

SeaWorld has also temporarily suspended its Twitter feeds, which are customarily told through the flippant voice of the park's mascot, Shamu.

From one Orlando Sentinel blogger:

We've all seen the big theme parks run and hide from responding to crises in the past, but SeaWorld is so far setting a shining precedent for the future... It's yet another impressive way to keep folks like me in the good ol' mainstream media informed, but also speak directly with its customers.

Yet, the incident has some critics questioning the use of killer whales in these types of shows and has reopened debate, says another Orlando headline.

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