Cohn & Wolfe hires FD's Bayer

NEW YORK: Cohn & Wolfe hired Michael Bayer as EVP, corporate practice leader, and deputy MD for the agency's New York office, effective April 20.

NEW YORK: Cohn & Wolfe (C&W) hired Michael Bayer as EVP, corporate practice leader, and deputy MD for the agency's New York office, effective April 20.

Bayer, previously senior MD at Financial Dynamics (FD), will report to Stephanie Marchesi, president of C&W New York. In his new role, Bayer will oversee the strategic vision for the corporate practice, build client relationships and grow new business, and will counsel on issues including corporate positioning, stakeholder relations, and crisis management.

He replaces Matt Wolfrom, who joined Edelman as an EVP in March, but Bayer takes on additional responsibilities as deputy MD for the New York office.

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