Feld issues AOR RFP

VIENNA, VA: Feld Entertainment, producers of Ringling Bros. and the Barnum & Bailey Circus, has issued an RFP for a national AOR focusing on media relations and some social media outreach.

VIENNA, VA: Feld Entertainment, producers of Ringling Bros. and the Barnum & Bailey Circus, has issued an RFP for a national AOR focusing on media relations and some social media outreach.

The company is ending a years-long AOR relationship with Hill & Knowlton, effective April 30, said Stephen Payne, VP of corporate communications for Feld Entertainment.

“It's a slightly different scope of work,” said Payne, adding that Feld is bringing public affairs and issues management, some of which H&K handled, in-house to its communications team of 16. “Again, we were pleased with our long-standing relationship with Hill & Knowlton but, as with a lot of things, sometimes it's time to make a change.”

The firm was not invited to repitch the account, which has an annual budget of $360,000 along with monthly out-of-pocket expenses ranging from $5,000 to $7,000. Payne said he hopes to have a firm in place by July.

Lori Robinson, director of marketing and business development at Hill & Knowlton, confirmed that the firm, AOR for five years, was "parting ways with Feld."

The deadline for proposals is May 3. Included in the account are Feld brands such as Ringling Bros., Barnum & Bailey Circus, Disney On Ice, and Monster Jam.

Payne declined to say how many agencies were invited to pitch the account but said the company is looking for firms with a strong media relations capability.

“We're looking at a concentration on media relations,” he said. “We have an excellent in-house PR team that deals with a variety of public affairs issues [and] issues management so we're looking more for creative media relations, perhaps some additional work on social media.”

The RFP, which also cites strategic counsel, corporate branding, and celebrity outreach in the scope of work, asks that firms have a strong presence in New York and Los Angeles.

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