California agency posts RFP for healthy living campaign

SACRAMENTO: The California Department of Public Health has issued an RFP for a $39.5 million integrated communications contract to support the state's Network for a Healthy California program.

SACRAMENTO: The California Department of Public Health has issued an RFP for a $39.5 million integrated communications contract to support the state's Network for a Healthy California program.

The state agency releases an RFP for the account every three years, with the most recent award ending in September, said Ian Tovar, contract manager for special projects and regional infrastructure unit at the Network for a Healthy California.

The program targets low-income residents of California with a goal to increase the consumption of fruits and vegetables, boost physical activity, and prevent obesity and related chronic diseases.

“The way the RFP is intended is for all three services, which are media placement, advertising, and also public relations,” said Tovar. “Within those, we're looking for contractors to fulfill those roles. That could be either one contractor or multiple contractors.”

He said the incumbents on the account include Runyon Saltzman & Einhorn, Paine PR, MSC Consulting, and Field Research Corporation. Paine PR is the incumbent PR agency.

Eric Borsum, managing partner at Paine PR, said the firm intends to bid on the RFP.

The RFP was issued April 20, with proposals due July 27. The network said in the 425-page RFP that it plans to award the three-year contract by mid-September and work is expected to start October 1.

The budget for this contract is about $3 million than the one awarded in 2007, noted Tovar. He declined to comment about specific differences in the scope of work.

Tovar said the 2009 Tracking Survey, often used by agencies to prepare their proposals, is scheduled to be released at the end of this week.

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