PR Newswire launches multimedia microsite

NEW YORK: PR Newswire, in conjunction with its broadcast and multimedia division, MultiVu, has launched ARC (Access, Reach, Connect), a multimedia microsite that allows PR practitioners to interact with customers via any online location.

NEW YORK: PR Newswire, in conjunction with its broadcast and multimedia division, MultiVu, has launched ARC (Access, Reach, Connect), a multimedia microsite that allows PR practitioners to interact with customers via any online location. The new service allows users to combine and distribute a catalog of assets including video, coupons, and promotional content, through a single platform. In addition, ARC also facilitates reporting metrics including real- time impression monitoring and social media tracking. The ARC platform also features an interactive multimedia player, which can house up to five segments of encoded video or audio content.

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