Del Monte hires CRT Tanaka for banana campaign

RICHMOND, VA: Del Monte Fresh Produce Company hired CRT Tanaka to develop and launch an integrated marketing campaign promoting the role bananas play in healthy eating and weight loss.

RICHMOND, VA: Del Monte Fresh Produce Company hired CRT Tanaka to develop and launch an integrated marketing campaign promoting the role bananas play in healthy eating and weight loss. The agency will provide social media engagement services, retail promotions, and point-of-sale materials. It will also oversee development of iPhone and BlackBerry applications.

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