SANTA CLARA, CA: McAfee has enlisted Page One PR to handle a social media project, following a competitive RFP process that began in January, confirmed Joris Evers, director of worldwide PR at McAfee.
The agency will work on an “enterprise social media marketing project,” including Twitter engagement and blog postings, stated Gaylynn Wells, VP of brand and creative services at McAfee, via e-mail.
“We dipped our toe in the water last year with FOCUS 09 and [customer community] The Place, and now we're sticking our full foot in,” she stated. “We're still very much in a phase where we're discovering how to best work with social media and we hope this project with Page One PR will give us some more insight.”
The review process, which began in February and culminated in April, involved a small number of agencies, she noted. The team has just now started initial work on the project. Page One had previously worked with the McAfee on the aforementioned social media projects.
The company would not disclose the terms of the contract or any other details about the review.
The company's traditional PR team, including Red Consultancy, usually handles social media engagement, noted Joris Evers, director of worldwide PR at McAfee.
Of the decision to enlist an additional agency, he said, “This enterprise is more driven from our product marketing organizations than from our PR or corporate communications.”
He did not elaborate on the details of the project or what the team is doing on the marketing front.
“We ultimately selected Page One PR for their expertise, experience in the tech field, close geographic location to our Santa Clara, CA headquarters, and the right price point," stated Wells.
Lonn Johnston, president of Page One, told PRWeek in an e-mail, "McAfee is a great brand with a very sophisticated global marketing team and we're excited to have an opportunity to help them take their social media initiatives to the next level."