Roy's Restaurant hires Formula

LOS ANGELES: Roy's Restaurant, the Hawaiian Fusion restaurant, hired Formula for a summer project to promote its "LA Ohana Tour."

LOS ANGELES: Roy's Restaurant, a Hawaiian fusion restaurant, hired Formula for a summer project to promote its "LA Ohana Tour." The agency will build buzz about the promotion, which includes a contest to win a trip to Hawaii, provide social media and media relations support, and oversee all radio, online, and mobile initiatives.

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