Nobody really understands corporate social media usage according to a report by The Huffington Post on the The Social Media Influence conference, which was held in London this week. Many of the brand representatives, from companies including Starbucks, Pepsi, and Dell, held their cards close to the chest when it came to discussing ROI or integrating digital media within traditional marketing functions.
But some brands were willing to divulge some of their ideas, according to a report in paidcontent.org. The London Olympics 2012 representative did share information about how it planned to profit online - but stopped short of divulging budget details.
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