Working for one of the world's largest news conglomerates, Everett is facing the challenge of communicating on issues such as cross-ownership, paywalls, and growing use of technology. News Corp has proved to be a leading force in all of these areas, providing a never-ending need for proper positioning and communications. Everett has an opportunity to craft a message that can effectively reach media, industry analysts, advertisers, and readers – all while having the ear of arguably the most influential man in media: Rupert Murdoch.
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