After 23 years, PepsiCo dropped its Super Bowl ads in 2010 in favor of its "Pepsi Refresh" CSR campaign, a further sign of the rising power of communications and, by extension, Hamp in the marketing mix.
Hamp, who reports directly to PepsiCo CEO Indra Nooyi, is a board director of The Ad Council and Purchase College and an Arthur W. Page Society member.
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