Julie Hamp: Power List 2010

SVP, communications, PepsiCo

As well as heading global strategy for corporate communications, media relations, marketing communications, and digital media, Julie Hamp also leads PepsiCo's comms strategies for its Performance with Purpose sustainable growth initiative.
 
After 23 years, PepsiCo dropped its Super Bowl ads in 2010 in favor of its "Pepsi Refresh" CSR campaign, a further sign of the rising power of communications and, by extension, Hamp in the marketing mix.
 
Hamp, who reports directly to PepsiCo CEO Indra Nooyi, is a board director of The Ad Council and Purchase College and an Arthur W. Page Society member.

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