Former journalist Gary Sheffer worked in government communications before joining GE, as press aide to New York Governors on both sides of the political divide: Mario Cuomo (D) and George Pataki (R). His work at the multinational conglomerate that encompasses electrical appliances, media – including broadcaster NBC – technology, and financial services is still informed by these formative experiences. In 2009, Sheffer helped smooth over the ongoing corporate ownership spat between Fox News and GE-owned MSNBC over coverage of each other's business interests on their high-profile evening news talk shows. Sheffer's influence also extends to positions on the boards of the Wisemen, the PR Seminar, and the Arthur W. Page Society.
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